World Oral Health Day with The Australian Dental Association

Campaign

Our planned engagement for this day would be as follows:

  1. News bulletin article already published in 2025 launching Toothy mascot & WOHD after FDI in Shanghai to ADA members
  2. E-news stories:
    1. One month prior (approximately 20/02/26)
    2. One week prior (approximately 11/03/26)
  3. FDI Banner with have a call to action to ask ADA members to send in their Oral health promotion activities
  4. Social media posts
    1. One month prior - in line with e-news
    2. ADA Instagram stories:
      1. Poll 'Do you celebrate WOHD?' Yes/No
    3. Response box "What activities does your clinic do for WOHD"
    4. Text + image only call to action "Please send any photos/videos to marketing@ada.org.au of you and/or your clinic doing oral health promotion activities. Can be photos/videos of how you educate patients in the chair about good oral health or activities you have participated in the wider community to share these messages."
    5. One week prior
    6. Few days prior
  5. In clinic video by Oral Health Promoter shot & to be posted on WOHD "Today is WOHD etc...." 
  6. Photos taken of ADA Board on with 'Happy Mouth Tool' Custom Poster | World Oral Health Day

Name of association/organization
Australian Dental Association
Name of activity(ies)
Monica Farrelly
Type of activity(ies)
Campaign
Social media campaign

-33.8217831, 151.1954508

 

Information

monica.farrelly@ada.org.au

14 Chandos St
St Leonards NSW 2065
Australia

The Australian Dental Association