We have chosen to narrow in on "a lifetime of smiles" and will focus on oral health among elderly receiving home health care services, and the importance of good oral health for good nutrition, mental health and quality of life. In Norway these elderly have the right to treatment in the public health system, but very few receive the follow up and treatment they need. The main audience for this campaign will be family members and other healthcare professionals to make them more attentive to the importance of oral health. The main component will be a webinar in March 20, accompanied by a press release and a social media material.
Christiania Torv 5